Coachella
First held in 1999, Coachella has grown into one of the world’s most iconic music and arts festivals, set in the heart of Palm Springs. This project reimagines its magic by focusing on creating an engaging, immersive at-home experience. I designed a lively, dynamic logo that reflects the vibrant energy of the festival, capturing its spirit of creativity and connection. From bold visuals to interactive elements, the project offers fans a thoughtful, fun way to experience the essence ofA playful logo was created using rounded typography to capture the lively and spirited energy of festival attendees, as if they were dancing the night away. Coachella, no matter where they are.
Logo
A playful logo was developed featuring rounded type that reflect the people that atttend the fetstival lively and full of spirit like they are dancing the night away.
PostersPatterns and textures are featured throughout the poster, connecting both the typography and the artists. I wanted to emphasize the artistic side of the festival. Since sculptures are placed throughout the event, I aimed to highlight that element in a fun and playful way. I explored different types of strokes and textures to bring this vision to life.