Primal Kitchen
Primal Kitchen creates nutrient-dense foods with high-quality, real ingredients, free from refined sugars and artificial additives. The visual system features bright, standout colors like citrus orange and tomato red, paired with clean sans-serif and handwritten fonts for a bold yet authentic feel. Vibrant, hand-drawn illustrations of fresh produce and active scenes, combined with subtle textures and custom icons, reflect the brand’s lively, approachable personality and resonate with health-conscious young professionals.